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Marketing Leadership Traits That Drive Growth

May 30, 2014

The marketing function touches many areas throughout an organization, providing a unique opportunity for leadership. The collective challenge for marketers is to shape the agenda rather than let it entirely shape them in the face of outside forces — from economic pressures to changing consumer habits to the proliferation of challenger brands.

Strong leaders are able to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk amid a dynamic media and consumer landscape, advocating a multinational strategy, and involving customers directly in the conversation.  

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years include customer/consumer engagement, emotional intelligence, communication, global mindset, and people development.

About Marketing2020

Marketing2020Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Led by Millward Brown Vermeer in partnership with the ANA, Spencer Stuart, and Adobe, Marketing2020 is focused on how to best align marketing strategy, structure, and capabilities for business growth. The Marketing2020 fieldwork included vision interviews with more than 250 leading CMOs and an in-depth online survey of 10,491 contributors from 92 countries.

Source

"Marketing2020: Marketing Leadership Traits That Drive Growth." Marketing2020.

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