| |
 

Swipe Away Pollen

October 3, 2012

After enduring a supply shortage, Benadryl made a comeback in the allergy market with a rich media campaign that used geo-location technology to display animated pollen counts to mobile users.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Relevant Topics

Recent Smarties Awards

Sep 25, 2013
#RealFan

Sep 25, 2013
#YOUDRIVE

Sep 25, 2013
2012 Election Mobile Funding Campaign

Sep 25, 2013
2013 Toyota RAV4 Launch

Sep 25, 2013
A Better Island Vacation

Sep 25, 2013
Accenture Outlook iPad App

See full index for Smarties Awards