Tide Pods and Shazam
Procter & Gamble utilized the smartphone app Shazam to allow viewers to request samples of its new product, Tide Pods. The campaign successfully combined television, mobile, and product sampling in an innovative way.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.