| |
 

Danone Activia: Everyday Heroines Brand: Danone; Activia

September 25, 2013

Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Recent Smarties Awards

Sep 25, 2013
#RealFan

Sep 25, 2013
#YOUDRIVE

Sep 25, 2013
2012 Election Mobile Funding Campaign

Sep 25, 2013
2013 Toyota RAV4 Launch

Sep 25, 2013
A Better Island Vacation

Sep 25, 2013
Accenture Outlook iPad App

See full index for Smarties Awards