How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela | Global Marketing | Brand | ANA

How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela

Colgate used location-based technologies to connect with attendees at the Maha Kumbh Mela spiritual gathering in India and educate them about the benefits of oral hygiene.