How Close-Up Used a Mobile-First Approach to Create Exciting and Intimate Dates for Thousands of “Forever Alone” Millennials | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How Close-Up Used a Mobile-First Approach to Create Exciting and Intimate Dates for Thousands of “Forever Alone” Millennials

In partnership with Zalo, Close-Up launched a mobile campaign that engaged Vietnamese millennials with a branded social dating platform, wearable devices, and real-time messaging.