Managing Multiple Agencies
July 21, 2010
Laurie Coots, CMO, TBWA\, shared different models for managing multiple agencies, as well as questions marketers must ask themselves and answer before entering into a multiple agency relationship.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.