Tide: Connecting with African-Americans

February 1, 2006

This case study shares insights behind the creative execution of the Procter & Gamble Tide "Nostalgia Dad" Campaign, which won the grand prize in the African American and Significant Results categories at ANA's 2005 Multicultural Excellence Awards.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

Recent Case Studies

Tide: Connecting with African-Americans

Members Only Content

Also See

Relevant Topics

Recent Case Studies

Key Topics

User Name (email):
Password: