May 8, 2012
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 14, 2013
Random House: Facebook Case Study
May 8, 2013
Media Procurement Panel
May 8, 2013
What's New in Agency Compensation
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Impacts Marketers
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