Madam: New Approach to Agency Search Consultancy Model
December 11, 2012
Michael Lee, former executive creative director, Euro RSCG, and founder, Madam, and Don Hogle, former managing director and senior strategist, Euro RSCG, and consultant, Madam, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
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