Seven Years Together: Music Unleashes the Ability to Work in Concert
February 13, 2014
In this presentation, Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.