June 12, 2012
Sue de Leeuw, director, brand marketing and creative services, Blue Shield California, discussed how quality is a core focus of the in-house team, resulting in award winning creative that has impact in the marketplace.
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Jun 18, 2013
Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
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National Grid Case Study
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Taming the Wild West - An Approach to Managing Below-the-Line Agencies
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A Look in the Mirror: Why Client/Agency Relationships Fail
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Farmers Insurance: Lessons Learned on How to be a Great Client
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Capital One Maximizes Regional Sponsorships through Centralized Approach
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