Deloitte's "Green Dot" Campaign and Challenge
January 26, 2011
John Keller, senior manager, marketing and advertising, Deloitte, highlighted how the company developed the “Green Dot” campaign using interruptive advertising to refresh their visual brand identity in the marketplace, and the “Green Dot Challenge” as an internal brand engagement strategy.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.