The Hershey Company: Pause to Support a Cause
June 9, 2011
Ed Martin, director, Marketing Excellence and Corporate Social Responsibility Insights at The Hershey Company, discussed the evolution of the Pause to Support a Cause program and how this innovative method of compensating research participants helps decrease research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement, and listening programs.
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