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How to Get the Best from Your Agency

October 28, 2010

In David's Ogilvy's classic book Confessions of an Advertising Man, published in 1963, the author shares what he believed to be the 15 core principles of advertising. John Seifert, chairman and CEO, Ogilvy North America discussed those principles in the context of today's advertising reality in a presentation to the ANA Brand Management Committee.

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