How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

September 12, 2012

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

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How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

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