January 31, 2013
Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.
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Jun 13, 2013
A Look in the Mirror: Why Client/Agency Relationships Fail
Jun 13, 2013
Farmers Insurance: Lessons Learned on How to be a Great Client
Jun 12, 2013
Capital One Maximizes Regional Sponsorships through Centralized Approach
Jun 12, 2013
Con Edison Powers Tomorrow’s Scientists through Sponsored Educational Programs
Jun 12, 2013
Norwegian Cruise Line and the Rockettes Sailing into a Non-Traditional Partnership
Jun 12, 2013
SAP’s Sponsorship Strategy: Beyond the Numbers
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