Regulation Getting Clinical
March 29, 2012
Executive Summary
Legal experts discussed two recent challenges involving Reebok and Dannon. Both cases dealt with multi-forum disputes, as well as the introduction of a new definition of “competent and reliable scientific evidence” by the Federal Trade Commission. Both Reebok and Dannon reached settlements in their cases, but these challenges may have lasting legal implications for the industry as a whole.
Related handouts:
- Dannon Complaint
- Dannon Exhibits
- Dannon Order
- Reebok Attachment
- Reebok Complaint
- Reebok Exhibit
- Reebok Order
Source
“Regulation Getting Clinical.” Nancy Dowling, General Counsel, The Dannon Company, Inc.; Randal M. Shaheen, Partner, Venable LLP; Sarah Stuart, Associate General Counsel, Reebok International Ltd.; Douglas J. Wood, Partner, Reed Smith LLP. ANA Advertising Law and Public Policy Conference, 03/29/12.
