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Managing Marketing Service Agreements and Relationships in the Digital World

March 29, 2012

Executive Summary

Candice Kersh, partner, Frankfurt Kurnit Klein & Selz PC, and Anna-Lisa Corrales, general counsel and secretary, Jaguar Land Rover North America, LLC, discussed the need for agency agreements to evolve in the digital era. Agency agreements must now reflect the updated Federal Trade Commission’s endorsement guidelines, as well as issues relating to clearance, intellectual property, and patent trolls.

Speakers: Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz PC; Anna-Lisa Corrales, General Counsel and Secretary, Jaguar Land Rover North America, LCC

Source

"Managing Marketing Service Agreements and Relationships in the Digital World." Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz PC; Anna-Lisa Corrales, General Counsel and Secretary, Jaguar Land Rover North America, LLC. ANA Advertising Law and Public Policy Conference, 03/29/12.