A Global View of Online Behavioral Advertising
March 28, 2012
Executive Summary
A panel of experts discussed self-regulation and online behavioral advertising (OBA) at the ANA’s 2012 Advertising Law and Public Policy Conference. Topics covered included:
- The creation of the Digital Advertising Alliance and its role in promoting the self-regulation of OBA
- Enforcement of self-regulation by the Council of Better Business Bureaus
- The difference between OBA in the U.S. and the EU
Related handouts:
- Consolidated ICC Code
- An Introduction to the Consolidated ICC Code of Advertising and Marketing Communications Practice
- Directive of the European Parliament
- Consumer Data Privacy in a Networked World
- Self-Regulatory Principles for Online Behavioral Advertising
- Self-Regulatory Principles for Multi-Site Data
- Protecting Consumer Privacy in an Era of Rapid Change
- Accountability Program Achieves Voluntary Compliance with Online Behavioral Advertising Self-Regulation
Source
“A Global View of Online Behavioral Advertising.” Carla Michelotti, Executive Vice President and Chief Legal, Government, Corporate Affairs Officer, Leo Burnett Worldwide; Genie Barton, Vice President and Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives, Council of Better Business Bureaus; Amy Mushahwar, Associate, Reed Smith LLP; Mike Zaneis, Senior Vice President and General Counsel, Interactive Advertising Bureau. ANA Advertising Law and Public Policy Conference, 03/28/12.
