Legal Issues of Social Media — Case Studies from the World of Cinema
March 20, 2013
Executive Summary
This panel will use examples taken from mobile and social media campaigns for the tent-pole United States theatrical releases of “The Hunger Games,” “The Twilight Saga” franchise and other films released by Lionsgate and Summit Entertainment to illustrate the key legal issues that affect how these campaigns are structured and activated by the studios and their stable of promotional partner brands across various media channels.
Resources:
- First Amendment v. The Right Of Publicity:The Game Is On!
- FTC Updates to Online Privacy Acts, COPPA and VPPA
- Who’s Right on Privacy?
Speakers: Rachel Kimbrough, Vice President, Business & Legal Affairs, Lionsgate; Benjamin Mulcahy, Partner, Entertainment, Media & Technology Group, Sheppard Mullin Richter & Hampton LLP; Jack Pan, Executive Vice President, Theatrical Marketing, Summit Entertainment, A Lionsgate Company
