Legal Issues of Social Media: Case Studies from the World of Cinema
March 20, 2013
Rachel Kimbrough, vice president, business and legal affairs at Lionsgate, Benjamin Mulcahy, partner, entertainment, media and technology group at Sheppard Mullin Richter & Hampton LLP, and Jack Pan, executive vice president, theatrical marketing at Summit Entertainment, A Lionsgate Company, discussed promotional campaigns for three Lionsgate films: Twilight, Warm Bodies, and Sinister. All these campaigns made innovative use of brand partnerships and social media tools in order to reach the desired audiences. Supplemental materials that explore the legal issues related to movie promotion were also shared and can be found below.
- First Amendment v. The Right Of Publicity:The Game Is On!
- FTC Updates to Online Privacy Acts, COPPA and VPPA
- Who’s Right on Privacy?
"Legal Issues of Social Media: Case Studies from the World of Cinema." Rachel Kimbrough, Vice President, Business and Legal Affairs at Lionsgate; Benjamin Mulcahy, Partner, Entertainment, Media and Technology Group at Sheppard Mullin Richter & Hampton LLP; Jack Pan, Executive Vice President, Theatrical Marketing at Summit Entertainment, A Lionsgate Company. ANA Advertising Law & Public Policy Conference, 03/20/13.