COPPA: What the Newly Revised Rule Will Mean for Kids Marketing and Beyond
March 20, 2013
Executive Summary
The FTC recently announced the most significant changes to the Children's Online Privacy Protection Act (COPPA) Rule in a decade. This session will address seven of the most salient changes to the Rule — the new strict liability standard for operators, the new notice provisions, the revised treatment of cookies and other “persistent identifiers,” new categories of “personal information,” and the implications for behavioral marketing, even beyond the kids space. The session will also focus on the ways in which the safe harbor provisions strengthen the role of self-regulation or weaken it, how the FTC’s privacy principles have been “baked into” the revised Rule and may require modifications to existing corporate policies, and how companies can take actions that minimize the risk that they will be targets of FTC enforcement actions.
Resource:
Speakers: John Feldman, Partner, Reed Smith, LLP; Wayne Keeley, Vice President & Director, Children's Advertising Review Unit (CARU), Council of Better Business Bureaus; Kandi Parsons, Staff Attorney, Division of Privacy and Identity Protection, Federal Trade Commission
