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Private and Secure: New Expectations for Marketers and Their Counsel

March 19, 2013

Executive Summary

Data privacy, a perennial topic on marketers’ agenda, has been joined by a new focus on digital security. On both sides of the Atlantic, corporate board members and general counsel now rank data protection at the top of their list of concerns, and government officials from Brussels to Baltimore have never been as active in proposing and enforcing data security obligations.

Learn the latest from this panel of leaders:  What’s behind the media coverage of cyber-attacks?  What are the key policy proposals  to tighten up data security standards, and how will such proposals affect digital and traditional marketing strategies? What is the outlook for enforcement in 2013 and beyond?  And what should marketers and their lawyers – as stewards of corporate reputation and ever-increasing amounts of data – be doing now to meet the heightened security expectations of their companies’ investors, policymakers, regulators, and consumers?

Resource:

Speakers: Harriet Pearson, Partner, Hogan Lovells US LLP; Thomas Hibarger, Managing Director, Stroz Friedberg

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