Bridging the Legal Communication Gap
March 20, 2013
Executive Summary
In the world of creative development - and at advertising agencies in particular - “legal” is often considered a dirty word. But as we quickly learned at The Martin Agency, legal claims do happen. Whether it be from a misunderstanding by the creative talent as to what is and isn’t permissible, a lack of effective communication between creative and legal - or both. In this session, we will review and discuss examples of "what shouldn't have been done" and one agency’s efforts to bridge the legal education and communication gap through a very powerful tool - creativity.
Resources:
- Midler v. Ford
- Newcombe v. Adolf Coors
- Leibovitz v. Paramount Pictures
- Lohan v. ETrade
- White v. Samsung - Filed 1992
- White v. Samsung - Filed 1993
Speakers: Christine Branin, Senior Vice President, Talent and Traffic, The Martin Agency; Michael Plaut, Vice President, Asst. General Counsel, Dir. of Advertising Legal Services, Interpublic Group
