Lessons from the Juice Wars
March 20, 2013
In its most important decision on the substantiation doctrine in years, the FTC dealt a harsh blow to an advertiser and disappointed an enforcement staff that wanted tougher rules. In the same decision concerning POM Wonderful, a divided FTC argued over whether and how well the brand had tailored its claims to match the evidence it had. Bill MacLeod, partner at Kelley Drye & Warren LLP, and Adam Newton, associate general counsel — associate director at The Procter & Gamble Company, discussed the FTC’s actions in the POM Wonderful case.
"Lessons from the Juice Wars." Bill MacLeod, Partner at Kelley Drye & Warren LLP; Adam Newton, Associate General Counsel — Associate Director at The Procter & Gamble Company. ANA Advertising Law and Public Policy Conference, 03/20/13.