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Lessons from the Juice Wars

March 20, 2013

Executive Summary

In its most important decision on the substantiation doctrine in years, the FTC dealt a harsh blow to an advertiser and disappointed an enforcement staff that wanted tougher rules. In the same decision concerning POM Wonderful, a divided FTC argued over whether and how well the brand had tailored its claims to match the evidence it had. Bill MacLeod, partner at Kelley Drye & Warren LLP, and Adam Newton, associate general counsel — associate director at The Procter & Gamble Company, discussed the FTC’s actions in the POM Wonderful case.



"Lessons from the Juice Wars." Bill MacLeod, Partner at Kelley Drye & Warren LLP; Adam Newton, Associate General Counsel — Associate Director at The Procter & Gamble Company. ANA Advertising Law and Public Policy Conference, 03/20/13.

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