The Wide World of Sports Sponsorship and Brand Promotion
March 20, 2013
Executive Summary
Professor Michael McCann, Director, Sports & Entertainment Law Institute, University of New Hampshire School of Law; Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric Company; Michael Kuh, Counsel, Latham & Watkins LLP; Christopher Sloan, Assistant Vice President & Senior Corporate Counsel, Liberty Mutual Insurance Company, discussed the competing perspectives of sponsored and non-sponsored companies in access to ticket holders and nearby consumers, the legal implications of clean zones, limited duration licenses and other cooperative arrangements between host and organizing committees, law enforcement, venue organizations and featured businesses, and protections and policies afforded by trademark, anti-counterfeiting and consumer protection laws.
Resources:
- The Wide World of Sports Sponsorship and Brand Promotion: Panel Primer
- Sports Licensing and Sponsorships Panel Discussion
- Sorting Out "Fair Use" and "Likelihood of Confusion" in Trademark Law
- Brand Promotion and Protection at the London 2012 Olympics
- As Super Bowl Week Commences, NFL's Clean Zones Still an Issue
