Ten Minute Solutions to Five of Your Biggest Problems
March 19, 2013
Corporate counsel for advertising and brand management faces a variety of challenges that include overly restrictive regulators, confusing technology, irate consumers, pernicious suppliers, and zealous/jealous competitors. Felix Hofer, founding partner at Hofer Lösch Torricelli, Rick Kurnit, partner at Frankfurt Kurnit Klein & Selz PC, Ron Urbach, chairman and co-chair of the advertising, marketing, and promotions practice group at Davis & Gilbert LLP, Larry Weinstein, partner at Proskauer Rose LLP, and John Hendrickson, principal at Manhattan Advertising & Media Law, Inc., took turns discussing the strategies each uses in managing their respective brands.
- The Exciting Potential of R(eal) T(ime) M(arketing) and Other New Tools That Use Computer Algorithms
- Alternative Compensation Systems for the Advertising Industry
- Recent Lanham Act and Consumer Class Action False Advertising Case Developments
- Ten Minute Solutions to Six of Your Biggest Problems
"Ten Minute Solutions to Five of Your Biggest Problems." Felix Hofer, Founding Partner at Hofer Lösch Torricelli; Rick Kurnit, Partner at Frankfurt Kurnit Klein & Selz PC; Ron Urbach, Chairman and Co-Chair of the Advertising, Marketing, and Promotions Practice Group at Davis & Gilbert LLP; Larry Weinstein, Partner at Proskauer Rose LLP; John Hendrickson, Principal at Manhattan Advertising & Media Law, Inc. ANA Advertising Law and Public Policy Conference, 03/19/13.