Have Women in Advertising Really Come a Long Way, Baby?
March 19, 2013
Executive Summary
Despite increasing cracks in the glass ceiling in Washington and in boardrooms across the globe, the images of women in advertising have not exactly "come a long way, baby." Idealized images help sell products, of course, but everywhere you look women appear Photoshopped and in demeaning or even degraded representations. These trends have even accelerated in new media which too often lack the gatekeeper controls of major networks and publishing houses. Are these issues simply matters of good taste and decency better left to the market to regulate through self-regulation? Or is there something deceptive or unfair about showing perfect airbrushed beauties or emaciated female models in demeaning positions that should make it an enforcement issue for the government? This panel will tackle these issues from a global perspective for a thought-provoking and eye-opening discussion.
Resources:
- Code of Responsible Practices for Beverage Alcohol Advertising and Marketing
- Here's Why I Won't Be Shopping at American Apparel This Christmas
- DISCUS Code of Repsonsible Practices
- Distilled Spirits Council's Guidance Note on Responsible Digital Marketing Communications
- DISCUS Code of Responsible Practices: Foundation of Guidance, Standards, Enforcement
- DISCUS Code: Media "Buying" Guidelines
- ASA: Making a Complaint
- ASA: About Regulation
- Enforcement — Jenny Pienaar
- Venable — Amy Mudge and Maura Marcheski
Speakers: Amy Mudge, Partner, Venable LLP; Jodie Bernstein, Of Counsel, Kelley Drye & Warren LLP; Beverly Porway, Associate General Counsel, Reckitt Benckiser; Jenny Pienaar, Partner, Adams & Adams; Guy Parker, Chief Executive, Advertising Standards Authority Ltd; Lynne Omlie, Senior Vice President, General Counsel & Secretary, Distilled Spirits Council of the United States, Inc. (DISCUS)
