Has the Portrayal of Women in Advertising Come a Long Way, Baby?
March 19, 2013
Idealized, airbrushed images of women are often used to sell products. This trend has accelerated in new media, which too often lack the gatekeeper controls of major networks and publishing houses. Amy Mudge, partner at Venable LLP, Jodie Bernstein, of counsel at Kelley Drye & Warren LLP, Beverly Porway, associate general counsel at Reckitt Benckiser, Jenny Pienaar, partner at Adams & Adams, Guy Parker, chief executive at Advertising Standards Authority Ltd, and Lynne Omlie, senior vice president, general counsel, and secretary at Distilled Spirits Council of the United States, Inc. (DISCUS), discussed how women are represented in advertising, self-regulation throughout the industry, and governmental enforcement around the world.
- Code of Responsible Practices for Beverage Alcohol Advertising and Marketing
- Here's Why I Won't Be Shopping at American Apparel This Christmas
- DISCUS Code of Repsonsible Practices
- Distilled Spirits Council's Guidance Note on Responsible Digital Marketing Communications
- DISCUS Code of Responsible Practices: Foundation of Guidance, Standards, Enforcement
- DISCUS Code: Media "Buying" Guidelines
- ASA: Making a Complaint
- ASA: About Regulation
- Enforcement — Jenny Pienaar
- Venable — Amy Mudge and Maura Marcheski
"Has the Portrayal of Women in Advertising Come a Long Way, Baby?" Amy Mudge, Partner at Venable LLP; Jodie Bernstein, Of Counsel at Kelley Drye & Warren LLP; Beverly Porway, Associate General Counsel at Reckitt Benckiser; Jenny Pienaar, Partner at Adams & Adams; Guy Parker, Chief Executive at Advertising Standards Authority Ltd; Lynne Omlie, Senior Vice President, General Counsel, and Secretary at Distilled Spirits Council of the United States, Inc. (DISCUS). ANA Advertising Law and Public Policy Conference, 03/19/13.