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AHAA Total Market Benchmark Study: Advertisers Survey Preliminary Findings

November 4, 2013

In this presentation, Carlos Santiago, chair of AHAA research committee and president and chief strategist of Santiago Solutions Group, shared preliminary findings from the AHAA Total Market Benchmark study, and led a discussion between Lizette Williams, senior brand manager at Kimberly-Clark, and Roberto Orci, AHAA chair and chief executive officer of Acento Advertising.

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