How to Listen to, Engage, and Develop Content for Multicultural Audiences on Social Media
November 5, 2013
In this presentation, Joe Kutchera, multicultural digital marketing advisor and author of Latino Link, Building Brands Online with Hispanic Communities and Content, discussed how to identify Latino, African-American, and Asian influencers online and develop culturally customized content that attracts your target audience to social platforms and retail stores.
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