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Procter & Gamble Case Study: Mobile Branding

August 7, 2013

In this presentation, Erin Simino, Senior Vice President of Mobility – Starcom Worldwide for Proctor and Gambleand Alexis Berger, Vice President – Kargo, provided actionable insights into how Proctor and Gamble is approaching mobile with their marketing strategies and key insights and lessons learned for how marketers can transform branding practices in mobile.

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