Applying The Principles of Digital & Social Media To Agency Selection While Enhancing The Marketing/Procurement Relationship
March 28, 2012
In this sesssion, WellPoint shared how they applied the principles of digital and social media to the procurement process as they selected their first-ever social media agency of record.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.