January 31, 2012
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
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Jun 13, 2013
A Look in the Mirror: Why Client/Agency Relationships Fail
Jun 13, 2013
Farmers Insurance: Lessons Learned on How to be a Great Client
Jun 12, 2013
Capital One Maximizes Regional Sponsorships through Centralized Approach
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Con Edison Powers Tomorrow’s Scientists through Sponsored Educational Programs
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Norwegian Cruise Line and the Rockettes Sailing into a Non-Traditional Partnership
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SAP’s Sponsorship Strategy: Beyond the Numbers
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