July 21, 2010
Laurie Coots, CMO, TBWA\, shared different models for managing multiple agencies, as well as questions marketers must ask themselves and answer before entering into a multiple agency relationship.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 14, 2013
Random House: Facebook Case Study
May 8, 2013
Media Procurement Panel
May 8, 2013
What's New in Agency Compensation
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Impacts Marketers
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