Fidelity Investments Case Study: The Power of Ideas and Innovation
June 21, 2011
Kirsten Mikalson, Vice President, Brand Marketing & Advertising, Fidelity Investments, and Samantha O'Neil, Senior Vice President, Integrated Marketing, Fidelity Investments, presented a case study on the successful launch of Fidelity's "Turn Here" campaign, with focus on their overall integrated marketing approach.
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