February 14, 2013
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 14, 2013
Random House: Facebook Case Study
May 8, 2013
Media Procurement Panel
May 8, 2013
What's New in Agency Compensation
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Impacts Marketers
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