NASCAR 2013 Champions Week Fan Engagement Strategy
May 30, 2013
In this presentation, Paul Blakely, CEO of Velocity Worldwide, and his partner at NASCAR, Mike Kusak, showcased how NASCAR is working with Velocity Worldwide on a program taking place at the end of 2013 around NASCAR’s “Champions Week” that links fan engagement with consumer intelligence for NASCAR’s partners.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.