Making Marketing Make Sense
November 1, 2011
In this presentation, the ANA and the IAB discussed The Cross Platform Measurement initiative, Making Marketing Make Sense (3MS), which was was launched in March 2011 by the ANA, IAB and the 4A's in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
