Big Data Case Study for Business-to-Business: EmblemHealth
September 17, 2013
In this session, Shirish Dant, Head of Consumer Marketing and Market Insights- EmblemHealth and David Magrini, Vice President and Shiv Gupta, Sr. Director of Analytics - Merkle shared a case study on how EmblemHealth has done this and key takeaways and actionable insights for marketers to take back to their organizations.
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