Forrester Harnesses Big Data to Deliver Relevant Consumer Measurement and Insights
September 17, 2013
In this presentation, Tina Moffet, industry analyst at Forrester Research, Inc., discussed the best way to harness big data to drive more effective consumer measurement, and ways in which it can help organizations create a more relevant relationship with your customers by learning what big data is and how it is currently being used, how firms are leveraging big data, and industry best practices around big data measurement.
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