May 18, 2011
Ryan Olohan, head of CPG, Home and Personal Care, Google, Inc., discussed the “Zero Moment of Truth (ZMOT)” as the most important moment for a brand to get their message in front of shoppers.
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
Jun 13, 2013
A Look in the Mirror: Why Client/Agency Relationships Fail
Jun 13, 2013
Farmers Insurance: Lessons Learned on How to be a Great Client
Jun 12, 2013
Capital One Maximizes Regional Sponsorships through Centralized Approach
Jun 12, 2013
Con Edison Powers Tomorrow’s Scientists through Sponsored Educational Programs
Jun 12, 2013
Norwegian Cruise Line and the Rockettes Sailing into a Non-Traditional Partnership
Jun 12, 2013
SAP’s Sponsorship Strategy: Beyond the Numbers
Just looking? Browse by key topics.
