Casual Dining For Important Causes
February 20, 2014
In this session, Applebee's and IHOP's parent company DineEquity discussed how it has sponsored and created two unique promotional events that have become annual traditions: Applebee's Veterans Day free meals for our Veterans and active military personnel and IHOP's National Pancake Day, which in the past eight years has raised $13 million for the Children's Miracle Network and other local charities.
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