Understanding and Managing Agency Economics
March 31, 2010
Executive Summary
As a client, you want to be sure that you are getting the best agency and agency work for your investment. However, reducing agency fees and costs at the expense of talent, innovation, and collaborative partnership is destined to fail. "Buying agencies" is not like buying commodities. While we all want agency ideas to generate top line growth, we need to be mindful of the wise expression: "you get what you pay for."
This webinar presentation will help you:
- Understand the differences between agency P&Ls and marketer P&Ls
- Learn what motivates agencies
- Learn the pros and cons of difference agency compensation models
- Discover some tips for more effective agency compensation
Speaker: Joanne Davis, President, Joanne Davis Consulting
Source
"Understanding and Managing Agency Economics." Joanne Davis, President, Joanne Davis Consulting. Webinar Presentation 03/31/2010.
