Under Armour: How to Create Social Franchises and Level the Advertising Playground
September 20, 2012
Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.