July 27, 2009
Larry Albus, Senior Consultant, IEG Consulting and Emily Rogers, Senior Vice President, IEG Advisory Services discussed how IEG's Return on Sponsorship approach is structured and what you need to know for effective measurement.
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Jun 13, 2013
A Look in the Mirror: Why Client/Agency Relationships Fail
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Farmers Insurance: Lessons Learned on How to be a Great Client
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Capital One Maximizes Regional Sponsorships through Centralized Approach
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Con Edison Powers Tomorrow’s Scientists through Sponsored Educational Programs
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Norwegian Cruise Line and the Rockettes Sailing into a Non-Traditional Partnership
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SAP’s Sponsorship Strategy: Beyond the Numbers
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