August 7, 2009
Adam Cane, senior sales engineer of the Atlas Institute at Microsoft Advertising, discussed a new model for measuring conversion rates and presented a case study on how Alltel used engagement mapping.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Random House: Facebook Case Study
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Media Procurement Panel
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What's New in Agency Compensation
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Elevating the Role of Marketing Procurement
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Impacts Marketers
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