Counterintuitive Marketing: Build Great Brands While Your Competitors Commoditize
February 25, 2003
In this presentation, Dr. Kevin J. Clancy discusses how to use counterintuitive approaches to building great brands while your competitors turn theirs into commodities. His book provides greater detail.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.