How Charles Schwab Quantified the Business Impact of Online Media & Search Marketing
July 30, 2008
A partnership between Charles Schwab, MarketShare Partners, and Google provided Schwab with the opportunity to quantify the interactions between offline and online media. Athena Dai, Manager, Advanced Analytics at Charles Schwab and Maryjo Tisor, VP, Strategy Director at MarketShare Partners shared a case study that examined the role and impact of online marketing within the context of all Schwab marketing.
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